Well Crafted Wine & Beverage Co. is an importer and distributor of fine wines and craft beverages from around the globe. Formerly The Spanish Wine Importers, the company focused mainly on regional wines from around Spain and Europe but wanted a rebrand that reflected their current state and growth strategy. With plans to expand it's portfolio and market reach they needed an identity that positioned them to attract a more diverse audience.
After deciding on the name Well Crafted I chose the well motif to reinforce the idea of hand crafted dependability while also suggesting that Well Crafted was the "source" for all your craft beverage needs. The colors add a rustic yet modern touch while referencing the Spanish country side that is at the core of the company's heratige.
logo design, art direction, collateral