While working for the organization Film Independent I was asked to create the campaign for the 2009 Los Angeles Film Festival. The only requirements were that I needed to use the organizational colors at the time and it had to tell a story about Los Angeles. After weeks of research I presented several design concepts which expressed unique attributes of Los Angeles. The approved design was influenced by the architectural photography of Julius Schulman and his portrayal of Richard Neutra's architectural influence in Los Angeles. The dramatic perspective and rigid architectural lines were hallmarks of Shulman's Neutra pieces and suggest a unique view of Los Angeles. The flying arrows were added to give a sense of movement, space and purpose.
art direction, environmental design, logo design