ely™ is a free app that immediately alerts parents whenever a recall is issued for a children's product that they own. From the beginning the client knew it wanted to use an elephant as it's mascot but was never able to get quite the right feel. I took into consideration the logo needed to be family-centric, accessible and tech driven and came up with the baby elephant motif. The playful yet trustworthy typography provides good contrast to the angular elephant and can be used on it's own while having the same appeal.
logo design, art direction