Demur is an electronic dance music producer/DJ who describes himself as "a concerned citizen of dance music land doing my part." His music is a reaction to the mass produced, pop-oriented EDM that has risen to popularity over the last decade and he needed a brand that emphasized his rebellious spirit. I created a custom stencil font that references guerrilla activism along with an icon that acts as a short hand symbol for his revolutionary vision. Working closely with the producer we created a propaganda campaign utilizing political "cartoons" that acted as commentary on his extreme disillusionment with the EDM industry.
logo design, illustration, art direction