Travelle Gaines is considered the premiere sports performance trainer in America, having trained over 300 current NFL players. His Athletic Gaines training facility is the industry leader in athletic performance training for athletes of all ages and abilities. Needing a brand rehaul and an identity system that would translate to his new performance supplements, I designed an identity package that is bold and active with a cutting edge appeal. Using the superscript "N" to compliment the icon I introduced the tagline "Raised to a Higher Power" to describe his new suppliment line.
logo design, packaging, art direction